Dealer News
C4 cactus

New C4 Cactus Preview Event - 14th Feb

Come and join us today for our one-day preview event of the New Citroen C4 Cactus and fall in love with this stunning car. We even have some Valentines chocolates ready and waiting too, because everyone should feel special 😘

Happy Valentines Day everyone.


Chosen Charity of the Year... PACE

We are excited to announce our chosen charity for the year... The Pace centre, for children with motor disorders

This is an amazing charity and we hope our support will help raise lots of money and awareness throughout the year. Some of our team are already signing up to take part in fundraising events, so keep an eye on our facebook page for details.

To find out more about this great cause, and all the amazing work they do, please visit

C3 Aircross Preview Event

C3 Aircross Preview Event

We'd like to give you the only opportunity to see NEW CITROËN C3 AIRCROSS ahead of its official launch in November. Unique, energetic and confident, combining the space and comfort that Citroën are known for with a distinct, ultra-modern SUV design - NEW CITROËN C3 AIRCROSS is perfect for cityscapes and country escapes. Don't miss this exclusive preview event.


14:30 - 18:00

We look forward to seeing you.

UPDATE: Thanks to all those who attended the event, was great to hear such positive feedback about the model and look forward to its official release in November. Orders now being taken.

Live In The Park

Live In The Park

We are super excited to be sponsors of the second stage at Live in the Park, Aylesbury, on Saturday 26th August. A great FREE community event, with live music, family entertainment, food and drink, this is not to be missed. Full details are available at:

UPDATE: Amazing time had by all, thanks to all those that attended the event. We look forward to next year! Check out a video from the event:

Deal or Deal Event

Deal or Deal Event Weekend

Join us on Friday 18th - Monday 21st August to play DEAL OR DEAL for your chance to win amazing savings on New and Used Cars, including up to £8000 off or 0% finance.*

Whether you are looking for a car this month, or forward planning for a new 67 plate registration in September, we would like to invite you to join us and grab yourself a great saving on your next car. When you visit you will get to select a mystery box to open and reveal your own personal event special offer.

With used cars available from £2995 and brand new cars from only £129 per month, this event is not to be missed. Do you feel lucky? Call our sales team today on 01296 415155 to book your appointment.

*T&Cs apply. Offers are dependent on vehicle and the savings amount will vary between different models and screen prices. £8000 saving is available on DS4 Crossback, RRP £31978 before saving. Interest free credit is subject to credit acceptance, and term varies between vehicle. 50% deposit required to qualify for 0% finance on used cars. Used car savings are up to £500 off screen price on selected vehicles. Contact Sportif for full details on 01296 415155.

Lucy Leasing is having a baby

Lucy Leasing is Having a Baby

Lucy Leasing goes on maternity today, good luck lovely. Can't wait to meet your new little man in a few weeks. We'll miss you.


We will be a part of Whizz Fizz Fest this year

Wow what a whizz fizzing fun day, after that stunning parade there was so much more fun to be had. We got to enjoy the hilarious Julian Clary workshop with his amazing illustrator #DavidRoberts, had tea with a tiger at Bucks County Museum and Roald Dahl Children's Gallery and finally a cooking lesson with Katy Ashworth, and that was just a snippet of what was on offer.

Thanks to everyone who made this event happen, especially AylesburyTown Centre Partnership. Count us in for next year!!!

WhizzFizzFest Car

We will be a part of Whizz Fizz Fest this year

We are pleased to be a part of this amazing #Aylesbury event inspired by the work of #RoaldDahl, and proud sponsors of the author's marquee. Get your early bird tickets now... it is always a fun filled family day and sure to be even bigger and better this year.

Spot our #RoaldDahl inspired car to win!
To celebrate the upcoming WhizzFizzFest in #Aylesbury this July we are running a competition to win a signed copy of a Julian Clary children's book, in association with Aylesbury Town Centre Partnership. To enter, all you have to do is like our FB page and comment with the location of where you have spotted the car (the winner will be drawn at the end of June, so don't worry if you miss it, it will be appearing in different locations throughout the month). Today's is an easy spot to get the competition rolling. Good luck everyone!!!!

Winner will be picked at random and announced on Facebook on 25th June 2017.

Dementia Friends

Sportif Citroen are Dementia Friends

Proud to receive our #DementiaAlliance membership from the #AylesburyTown Mayor this morning. Lots of great organisations here this morning, pop by to Aylesbury Library today to find out more.

DS Experience Week

DS Experience Week 6th-12th March

We'd like to invite you to discover the technology, refinement and avant-garde style of DS Automobiles during our DS Experience week. Visit us between the 6-12 March at our Aylesbury showroom and let us introduce you to the 60-year Parisian heritage and premium exclusivity of DS. Also during this week, we are offering:

3yrs FREE Servicing on all DS ordered 06-12/03/17 and registered by 31/03/2017*

Test drive any DS with us during DS Experience week and we'll automatically enter you into a draw for a chance to win a luxury city break in Paris – DS style.†

*3 years’ FREE SERVICING package available on all DS models ordered 06-12/03/17 and registered by 31/03/2017 with Elect 4 Personal Finance Lease or Elect 3 Personal Contract Plan if car ownership is required. Not available to cash buyers. Offers apply to qualifying retail and small business customers only. Terms & conditions apply. Please ask us for details. Subject to stock availability.

†Full details and terms and conditions of the competition can be found at

Mad Hatter's Tea Party Sale

Mad Hatter's Tea Party Sale

This weekend our customers got to enjoy a car sale with a difference, with a Mad Hatter's Tea Party theme. With cakes and amazing sale prices, everyone enjoyed the experience and walked away with a great deal. Thanks to all that attended and a big well done to our team for making it such a success.

Lucy and Becci on Valentines Day

Valentines Day

In true spirit of the Business Centre, Lucy Leasing and Becci Business were out for Valentines Day promoting the Citroen/Sportif Brand in their very own Love Bus! With balloons, roses and chocolates, they were bringing smiles to the people of Aylesbury.

New Citroen C3 Preview

We held a special C3 preview on Tuesday 15th November for the new model which is due for release in January next year. As you can see it is a real head turner, and had great reviews from everyone who saw it. We can't wait for it to arrive on our forecourt... pre-orders being taken now.

Paralymic Flame Heritage Celebration in Aylesbury

We were extremely proud to be sponsors of the Paralymic Heritage Flame Celebration in Aylesbury on Friday 2nd September. We were thrilled to be involved with such a historic community event and some of our team even had the responsibilty of helping keep the torch alight! Great fun was had by all with a carnival, accessible fun fair, dancers and more, all finished off with a stunning firework display. Some of our lucky customers even won Golden Flame tickets, allowing them to pass the lit torch along its journey.

DS3 Givenchy Le MakeUp VIP Night

On Friday 5th August we held our VIP night for the limited edition Givenchy Le MakeUp edition of the DS3. With makeup artists, bubbly and canapes it was a night of luxury for our customers. From the positive feedback, we believe the night was enjoyed by all, and I am sure the Givenchy makeup goody bags helped too.

Aston Clinton Beer Festival

Friday 29th - Sunday 31st July was our local Beer Festival at Aston Clinton. Proud to be sponsoring the event (and promoting Don't Drink and Drive) we enjoyed some lovely warm sunny weather with lots of local people attending the 3 day/night event. Showcasing the new Cactus C4 Ripcurl along with a C1 promoting Simply Drive, we had something to suit all ages.

Supporting our Local Village School Fete

It may have been an overcast day in May, but we were out supporting Bierton Village School fete with 'Guess how many balloons in the DS3'. The day was a great success, with all the children, parents and local villagers taking part... thanks again to Bierton School for having us there. Unfortunatley Becci didn't get chance for a donkey ride or a go on the inflatable slide - next time maybe :)