Latest News

Amazing success for Sportif Citroen at the Citroen Excellence Awards!

What an amazing evening we had last night at the Citroen Excellence Awards - we took home 3 awards!!!

• Best Sales Team South
• Best Aftersales Customer Experience
• Social Media Marketing Award Independent

This was a spectacular result, and so pleased for the team to be recognised for their hard work and dedication. Couldn't ask for a better start to 2020. Well done everyone!

Here are a few photos from the evening...

Exciting News... New Citroën C3

New Citroën C3 is an evolution of the brand's worldwide best-seller, with over 750,000 sales of the 3rd generation since its launch in late 2016. With a new front end signature and LED headlights, new C3 will be in the UK from June 2020.

Sportif Citroen Awarded Best New & Used Car Dealership - Buckinghamshire

WOW... more amazing news, we have just been awarded Best New & Used Car Dealership - Buckinghamshire in the SME News, UK Transport Awards.

"Following on from your recent nomination I can confirm that you are on the road to success! The destination has been reached, the results are in and the final decisions have been made. It brings me immense pleasure to announce that you have received an award in the 2020 UK Transport Awards.

Sportif Citroen has been awarded:
Best New & Used Car Dealership - Buckinghamshire

Every one of our award successors can be rest assured that their recognition was truly deserved, as we carefully evaluate everything from performance over the past 12 months, innovation, methods and commitment to ensure that only the most deserving names walk away with one of our prestigious accolades."

Citroen Excellence Awards Nominations

We are very excited to announce we are up for the following nominations at the Citroen Excellence Awards on February 13th....

• Best Sales Team
• Best Retail Sales Team
• Best Aftersales Customer Experience
• Free2Move Engagement Award
• Social Media Marketing Award
• Citroen Dealer of the Year

Keeping our fingers crossed!

Over £6000 raised for local charities with Santa float

Last night we attended the Rotary Club of Aylesbury Hundreds presentation evening, where they distributed the money raised from their Santa float evenings. It was lovely to see how many charities have benefited, and the difference it will make to them. We are so pleased we were able to help with the loan of our C5 Aircross to pull Santa's float throughout December inAylesbury.

A total of £3,950 was presented last night, with just over £6,000 raised by the Rotary Club in December.

Christmas & New Year Opening Hours

Over the Christmas and New Year period our opening hours will vary slightly from normal. Please check before travelling.

We would like to wish all our customers a Very Merry Christmas and a Happy New Year.

Santa is loving his new C5 Aircross

Sportif Citroen are extremely proud to be able to help Santa and the Rotary Club of Aylesbury Hundreds this December by supplying a vehicle to tow Santa’s float through Aylesbury. He has been touring each night, waving to all the children and collecting for charity. It is great to see our car being used to bring Christmas joy to the local area.

Used Car Awards Success

Wow what a night at the Car Dealer Used Car Awards last night... as well as winning 'Used Car Sales Team of the Year', we were also highly commended in the following categories; 'Used Car Dealership of the Year 51-100 Cars' and 'Used Car Dealer Principal of the Year'. Well done to all the team for making the business such a success, and also to our loyal customers for their continued support.

1st Electric Berlingo

Lucy Leasing's first electric vehicle sale to the lovely Tanner, who is now the proud new owner of a fully electric CitroenBerlingo.

Since our recent refurbishment and installation of electric charging points, we have gained status as an Electric Vehicle dealer, and this is our first electric vehicle sale as a dealership. Exciting times ahead.

Santa's Got a New Ride

Sportif Citroen are extremely proud to be able to help Santa and the Rotary Club of Aylesbury Hundreds this December by supplying a vehicle to tow Santa’s float through Aylesbury. After hearing of the club's plight, that their tow vehicle was out of action, we were more than happy to help.

Personally, watching the float each year and standing out to wave to Santa in the cold, has been a family tradition for many years, so being able to help keep this going and be a part of the magic is amazing. This is so exciting!!

The Golden Chevron Award

We are extremely excited to have just received the 'Golden Chevron' award from Eurig Druce, Sales Director for Citroen UK for being recognised as the top performing Citroen dealer for August. Well done to all the team!!! Amazing result!

Bonanza Week

"A year ago, on 27th September, I finally realised my life long ambition of purchasing Sportif Citroen, along with my close friend James Wilmoth. To celebrate the 1 year anniversary of this landmark event, we are running a Celebration Bonanza Week from Monday 23rd – Sunday 29th September. We want to thank all our customers for helping us become the business we are today, so for this week only we want you to make us an offer on any of our New and Used stock vehicles! With no sensible offers refused, come along and join our celebrations and grab yourself the deal of the year!"

Simon Miskin
Managing Director

Congratulations To The Team On Their Citroen Accreditation

Well done to all the team for receiving their official Citroen Accreditation from The Performance Academy, PSA. Great to see everyone recognised for their hard work... just one pack seems to have gone walk about - don't worry Becci, we are sure it will turn up soon (she is sure she clicked submit on the last assessment LOL)

The Golden Chevron Award

We are delighted to announce for the month of August 2019 that Sportif Citroën Aylesbury have achieved The Golden Chevron Award - relating to Sales, After Sales & Our Business Centre. This is the result of a team effort across all departments, and thanks to our fantastic loyal customers too.

Our New Motability Specialist

Congratulations to our lovely Lucy Leasing who has added yet another string to her bow, and is now an accredited Motability Scheme Specialist.

If you'd like to know more about how you could use your Motability allowance towards a new Citroen, give Lucy a call on 01296 415155 and she will be happy to help you.

A Big Thank You To All The Team​

"With a week to go until the MotorTrader Industry Awards, I am very excited to be a finalist for Dealer Principal of the Year. I would just like to say a massive thank you to all my staff, as they are who make the business a success and I certainly wouldn’t be where I am today without my dedicated team by my side.

The dealership has undergone a massive transformation this year, with a £250,000 investment into the new Citroen corporate identity, a complete renovation of the showroom and service area, updates to the workshop and electric car charging introduced throughout the site.

Ranked amongst the top 3 Citroen dealers in the country, I can not express in words how grateful I am to my team and our loyal customers for all their support. Whatever the result next Wednesday night, I already feel like we are all winners.

Thank you all."

Simon Miskin
Dealer Principal, Sportif Citroën

New Showroom Officially Open

Yesterday (July 31st) we were very honoured to have our new showroom facilities officially opened by Karl Howkins, Managing Director for Citroen and Eurig Druce, Sales Director for Citroen UK. It was a momentous occasion for everyone at Sportif and we are very excited to be moving the business forward in such a positive manner. Thanks to all the team for making the business what it is today.

Nomination for Dealer Principal of the Year

EASTER OPENING HOURS

Our dealership will be open during the following hours over the Easter period:

Good Friday
Sales 10am - 4pm / Service Closed

Saturday 20th
Sales 9am - 5pm / Service 8am - 12.30pm

Easter Sunday
Closed

Easter Monday
Sales 10am - 4pm / Service Closed

CONGRATULATIONS ASHLEY

Congratulations to Ashley Saunders on his internal promotion to Service Manager. What a day to start though, amongst the dealership refit. Good to see him taking it in his stride, as always with a smile on his face and his cheeky humour!

"It's great to be job swapping with my current boss Phil to help maintain the superb start we have had to 2019 and with my crack team I can see us going from strength to strength." - Ashley

OUT WITH THE OLD AND IN WITH THE NEW

We would like to apologise to our customers for any disruption and parking issues over the next 6-8 weeks, as we are currently undergoing a corporate identity refit. We are open as usual though.

We are very excited to see all the shiny new tiles, furniture, etc., and also the installation of electric charging points. We will keep you updated!

WE ONLY WENT AND WON!!!!

Tonight we have been awarded The Auto Industry Excellence Award for Franchised Dealership of The Year

SO EXCITED!!!!

Thanks to all our staff and customers for making Sportif such a successful business, we couldn't do it without you!

CITROEN EXCELLENCE AWARDS

We are excited to have reached the finals of The Auto Industry Excellence Awards, and are finalists for: Franchised Dealership of The Year.

Thanks to all our customers for your reviews and feedback on Facebook, Google, Citroen Advisor etc., they really help us build our reputation, and make positive steps forward towards the future.

CITROEN EXCELLENCE AWARDS

We are very honoured (and super excited) to have been nominated in the Social Media Award category at the Citroen Excellence Awards. A big thank you to all our followers for their likes and interactions last year, we couldn't have done it without you.

IT'S ARRIVED!

The new C5 Aircross has finally arrived at our dealership ready for its launch event 8th - 17th February... we are so excited!!! Looks stunning, even covered in frost.

BIG EVENT - NEW CAR 19 REG OFFERS AND USED CAR SALE
8th - 17th February 2019

YOU CAN'T AFFORD TO MISS THIS...
Alongside the launch of the New C5 Aircross, we will also be running our Big Event on 8-17th February:

- Amazing new car offers, including discounts, deposit contributions and 0% finance* on orders for new 19 Reg vehicles
- Over 60 cars reduced in our used car sale, with prices starting from only £3995
- And be one of the first to test drive the New C5 Aircross (and enter a prize draw for a chance to win one!)^

...so there is something for everyone. New or used, you are sure to find the perfect Citroen.

Call now to book your appointment, as this event is sure to fill up fast. Tel. 01296 415155

*Available on selected models. T&C's apply. Finance subject to status.

^1. The Promoter of the Prize Draw is Citroën UK Limited. 2. Entry into the Prize Draw will be made after visiting a Citroën UK dealer and enquiring about Citroën C5 Aircross SUV. 3. One entry per person. 4. Entrants must be resident in the UK aged 18 or over. 5. Employees (and their families) of Citroën UK Limited, its associated companies, its retailers and agencies, are not eligible for entry into the Prize Draw. 6. Prize: One (1) Citroën C5 Aircross SUV. 7. The Prize is non-refundable and there is no cash alternative. 8. Prize Draw opens at 06:00hrs 8 February 2019 and closes at 23:59hrs 17 February 2019. Prize Draw will take place by 28 February 2019 and the winner will be notified within two weeks. 9. Citroën UK reserves the right to amend these terms and conditions at any time without notifying the entrants. 10. By entering the Prize Draw, all entrants confirm they have read, accepted and agreed to be bound by these terms and conditions. For full terms and conditions please visit: www.citroen.co.uk/terms-and-conditions.

SPORTIF CITROËN, AYLESBURY, COMES UNDER NEW OWNERSHIP

Simon Miskin, who has been successfully running Sportif Citroën as Dealer Principal for the last 7 years, has just completed his life-long ambition by becoming Managing Director of the business. Along with his close friend James Wilmoth, they have acquired the business from John Miskin and John Boardman, who have retired after 19 years.

Simon, speaking about his new acquisition, said: “My business ethos both in the past and going forward, has always been to surround myself with generally like-minded, experienced people. It has additionally always been vital to empower them to make their own decisions, even if sometimes that means them learning from the occasional mistake along the way.

I am confident in the team I have around me in both Sales and After-Sales, and will not be making any changes to the dynamics. Thankful for such wonderful managers and staff, I know Sportif will continue to grow and excel in providing outstanding customer service, and with the exciting new range of Citroen products available, and those soon due for release, the dealership is sure to continue its year on year success.”

EXCLUSIVE PREVIEW EVENT - NEW BERLINGO VAN

Join us on Tuesday 6th November at Sportif Citroen #Aylesbury for an exclusive preview of the New #Citroen#Berlingo#Van. Due to launch at the beginning of December, the event will give you a sneak preview of this robust and practical super van, which has already won on 'International Van of the Year 2019'.

Call Lucy Leasing & Becci Business on 01296 415155 to register your interest and book your pre-launch event slot.

CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’

Sportif Citroën have been recognised by Citroën UK for passing the Foundation Phase of ‘ACE Accreditation’, as part of an international programme from the PSA Group.

Citroën UK recognised Sportif Citroën, based in Aylesbury, as passing the ‘ACE Accreditation’ Foundation Phase in light of improvements made to their Aftersales division.

To achieve the accreditation, the Sportif Citroën management team worked alongside Aftersales experts from Citroën UK. This was on a nine-month consultancy, coaching and training programme, to maximise key opportunities within their service department based on Park Street.

The programme covered everything from customer parking and onsite facilities, such as Wi-Fi availability and refreshments, as well as working in detail with the service team to optimise the standard of their reception and workshop processes. The aim being to ensure customers receive the best possible experience and value for money when visiting the Citroën dealership.

ACE Accreditation is a UK initiative that Citroën UK started in 2015. Driven by an international programme from the PSA Group, this initiative from Citroën UK ensures a high standard of Aftersales services are delivered to customers via their entire network of dealers.

Live In The Park Aylesbury, 25th August 2018

Our second year of supporting Live In The Park, an amazing community event full of family fun, music and food. and completely free to the general public. We had our C4 Cactus on display and had fun meeting the public, as well as getting to enjoy the live music.

WhizzFizzFest in Aylesbury, 30th June 2018

Another year supporting this amazing literacy event, with guests including Dame Darcey Bussell, Dame Jessica Enis-Hill and Tony Hadley, as well as an array of local authors. The annual parade from local schools and groups was also a real festival feast, another successful event we were proud to be a part of.

Barley Hill School Fete in Thame, 23rd June 2018

Saturday was a scorcher in Thame, but a great time was had by all at the Barley Hill School Fete. With plenty of activities and fun for all the family we were proud to help support the PTFA with their event. One lucky lady also guessed the number of balloons correctly to win herself a £40 bottle of wine, kindly donated by the Black Horse.

Citroen C3 Wins Driving Instructor Car of the Year at FirstCar Awards 2018

Another crown for the Citroën C3. Citroen C3 Wins Driving Instructor Car of the Year at FirstCar Awards 2018 David Motton, FirstCar’s Editor, said; "The C3 is a car that instructors will enjoy driving and their pupils will be excited to learn in. Not only is it a characterful and stylish car, it has a long list of safety equipment as standard. Useful innovations like the built-in personal safety camera help the C3 stand out in a competitive field." Are you a driving instructor? Want to know more? Call Lucy Leasing & Becci Business at Sportif Citroen on 01296 415155 for more details.

New C4 Cactus Preview Event - 14th Feb

Come and join us today for our one-day preview event of the New Citroen C4 Cactus and fall in love with this stunning car. We even have some Valentines chocolates ready and waiting too, because everyone should feel special

Happy Valentines Day everyone.

Chosen Charity of the Year... PACE

We are excited to announce our chosen charity for the year... The Pace centre, for children with motor disorders

This is an amazing charity and we hope our support will help raise lots of money and awareness throughout the year. Some of our team are already signing up to take part in fundraising events, so keep an eye on our facebook page for details.

To find out more about this great cause, and all the amazing work they do, please visit https://thepacecentre.org/

C3 Aircross Preview Event

We'd like to give you the only opportunity to see NEW CITROËN C3 AIRCROSS ahead of its official launch in November. Unique, energetic and confident, combining the space and comfort that Citroën are known for with a distinct, ultra-modern SUV design - NEW CITROËN C3 AIRCROSS is perfect for cityscapes and country escapes. Don't miss this exclusive preview event.

BE THE FIRST TO SEE IT AT SPORTIF CITROËN

6TH SEPTEMBER 2017
PARK STREET, STOCKLAKE, AYLESBURY, BUCKS. HP20 1DN
14:30 - 18:00

We look forward to seeing you.

UPDATE: Thanks to all those who attended the event, was great to hear such positive feedback about the model and look forward to its official release in November. Orders now being taken.

Live In The Park

We are super excited to be sponsors of the second stage at Live in the Park, Aylesbury, on Saturday 26th August. A great FREE community event, with live music, family entertainment, food and drink, this is not to be missed. Full details are available at: http://www.aylesburytowncouncil.gov.uk/event/live-park-2/

UPDATE: Amazing time had by all, thanks to all those that attended the event. We look forward to next year! Check out a video from the event:

Deal or Deal Event Weekend

Join us on Friday 18th - Monday 21st August to play DEAL OR DEAL for your chance to win amazing savings on New and Used Cars, including up to £8000 off or 0% finance.*

Whether you are looking for a car this month, or forward planning for a new 67 plate registration in September, we would like to invite you to join us and grab yourself a great saving on your next car. When you visit you will get to select a mystery box to open and reveal your own personal event special offer.

With used cars available from £2995 and brand new cars from only £129 per month, this event is not to be missed. Do you feel lucky? Call our sales team today on 01296 415155 to book your appointment.

*T&Cs apply. Offers are dependent on vehicle and the savings amount will vary between different models and screen prices. £8000 saving is available on DS4 Crossback, RRP £31978 before saving. Interest free credit is subject to credit acceptance, and term varies between vehicle. 50% deposit required to qualify for 0% finance on used cars. Used car savings are up to £500 off screen price on selected vehicles. Contact Sportif for full details on 01296 415155.

Lucy Leasing is Having a Baby

Lucy Leasing goes on maternity today, good luck lovely. Can't wait to meet your new little man in a few weeks. We'll miss you.

We will be a part of Whizz Fizz Fest this year

Wow what a whizz fizzing fun day, after that stunning parade there was so much more fun to be had. We got to enjoy the hilarious Julian Clary workshop with his amazing illustrator #DavidRoberts, had tea with a tiger at Bucks County Museum and Roald Dahl Children's Gallery and finally a cooking lesson with Katy Ashworth, and that was just a snippet of what was on offer.

Thanks to everyone who made this event happen, especially AylesburyTown Centre Partnership. Count us in for next year!!!

We will be a part of Whizz Fizz Fest this year

We are pleased to be a part of this amazing #Aylesbury event inspired by the work of #RoaldDahl, and proud sponsors of the author's marquee. Get your early bird tickets now... it is always a fun filled family day and sure to be even bigger and better this year.

Spot our #RoaldDahl inspired car to win!
To celebrate the upcoming WhizzFizzFest in #Aylesbury this July we are running a competition to win a signed copy of a Julian Clary children's book, in association with Aylesbury Town Centre Partnership. To enter, all you have to do is like our FB page and comment with the location of where you have spotted the car (the winner will be drawn at the end of June, so don't worry if you miss it, it will be appearing in different locations throughout the month). Today's is an easy spot to get the competition rolling. Good luck everyone!!!!

Winner will be picked at random and announced on Facebook on 25th June 2017.

Sportif Citroen are Dementia Friends

Proud to receive our #DementiaAlliance membership from the #AylesburyTown Mayor this morning. Lots of great organisations here this morning, pop by to Aylesbury Library today to find out more. 

DS Experience Week 6th-12th March

We'd like to invite you to discover the technology, refinement and avant-garde style of DS Automobiles during our DS Experience week. Visit us between the 6-12 March at our Aylesbury showroom and let us introduce you to the 60-year Parisian heritage and premium exclusivity of DS. Also during this week, we are offering:

3yrs FREE Servicing on all DS ordered 06-12/03/17 and registered by 31/03/2017*

Test drive any DS with us during DS Experience week and we'll automatically enter you into a draw for a chance to win a luxury city break in Paris – DS style.†

*3 years’ FREE SERVICING package available on all DS models ordered 06-12/03/17 and registered by 31/03/2017 with Elect 4 Personal Finance Lease or Elect 3 Personal Contract Plan if car ownership is required. Not available to cash buyers. Offers apply to qualifying retail and small business customers only. Terms & conditions apply. Please ask us for details. Subject to stock availability.

†Full details and terms and conditions of the competition can be found at https://www.dsautomobiles.co.uk/pariscompetition.

Mad Hatter's Tea Party Sale

This weekend our customers got to enjoy a car sale with a difference, with a Mad Hatter's Tea Party theme. With cakes and amazing sale prices, everyone enjoyed the experience and walked away with a great deal. Thanks to all that attended and a big well done to our team for making it such a success.

Valentines Day

In true spirit of the Business Centre, Lucy Leasing and Becci Business were out for Valentines Day promoting the Citroen/Sportif Brand in their very own Love Bus! With balloons, roses and chocolates, they were bringing smiles to the people of Aylesbury.

New Citroen C3 Preview

We held a special C3 preview on Tuesday 15th November for the new model which is due for release in January next year. As you can see it is a real head turner, and had great reviews from everyone who saw it. We can't wait for it to arrive on our forecourt... pre-orders being taken now.

Paralymic Flame Heritage Celebration in Aylesbury

We were extremely proud to be sponsors of the Paralymic Heritage Flame Celebration in Aylesbury on Friday 2nd September. We were thrilled to be involved with such a historic community event and some of our team even had the responsibilty of helping keep the torch alight! Great fun was had by all with a carnival, accessible fun fair, dancers and more, all finished off with a stunning firework display. Some of our lucky customers even won Golden Flame tickets, allowing them to pass the lit torch along its journey.

DS3 Givenchy Le MakeUp VIP Night

On Friday 5th August we held our VIP night for the limited edition Givenchy Le MakeUp edition of the DS3. With makeup artists, bubbly and canapes it was a night of luxury for our customers. From the positive feedback, we believe the night was enjoyed by all, and I am sure the Givenchy makeup goody bags helped too.

Aston Clinton Beer Festival

Friday 29th - Sunday 31st July was our local Beer Festival at Aston Clinton. Proud to be sponsoring the event (and promoting Don't Drink and Drive) we enjoyed some lovely warm sunny weather with lots of local people attending the 3 day/night event. Showcasing the new Cactus C4 Ripcurl along with a C1 promoting Simply Drive, we had something to suit all ages.

Supporting our Local Village School Fete

It may have been an overcast day in May, but we were out supporting Bierton Village School fete with 'Guess how many balloons in the DS3'. The day was a great success, with all the children, parents and local villagers taking part... thanks again to Bierton School for having us there. Unfortunatley Becci didn't get chance for a donkey ride or a go on the inflatable slide - next time maybe :)