Latest News

cube awards

Finalists in the 'Citroen United By Excellence' CUBE Awards

We are extremely proud and excited to be finalists in the 'Citroen United By Excellence' CUBE awards. Our team has worked very hard over the last few years, and it is great to see this recognition for them. We are nominated for Best Large Dealer and Best Aftersales CSI. Well done to everyone in the Sportif family.


Easter Used Car Sale and Easter Opening Hours

This year our Easter Used Car Sale will be running from 11th - 24th April, with savings of up to £500 on selected vehicles. Be sure to pop down and take a look around our forecourt.

Easter Opening Hours

Good Friday – 15th April
Sales 10am to 4pm

Saturday – 16th April
Open as Normal

Easter Sunday – 17th April

Easter Monday – 18th April
Sales 10am to 4pm

*Please note, the above opening times are for the sales department only, the service and parts departments will be closed on the bank holidays.

opening hours

Christmas and New Year Opening Hours

Over the festive period our opening times will vary. Please see below for details of our Sales and Service Departments' opening hours for Christmas Eve to the New Year.

Sales DepartmentService Department
Friday 24th Closed Closed
Saturday 25th Closed Closed
Sunday 26th Closed Closed
Monday 27th 10am - 4pm Closed
Tuesday 28th 10am - 4pm Closed
Wednesday 29th 9am - 5pm 8am - 5pm
Thursday 30th 9am - 5pm 8am - 5pm
Friday 31st 9am - 5pm 8am - 5pm
Saturday 1st Closed Closed
Sunday 2nd 10am - 4pm Closed
Monday 3rd 10am - 4pm Closed


Rotary Club Santa Float

We are pleased to be supporting the Rotary Club of Aylesbury Hundreds again this year, providing a vehicle to tow Santa's float through the streets of Aylesbury each night in December, raising money for charity and bringing smiles to the children.

tech wanted

Vehicle Technician Wanted

A rare and fantastic opportunity has arisen for a skilled technician to join our friendly team at Sportif Citroen Aylesbury.

The successful Vehicle Technician / Car Mechanic will need to be NVQ Level 3 Qualified (or equivalent) in Light Vehicle Maintenance and Repair, and must be competent in servicing, repairs, diagnostics, tyres etc. Holding of a current MOT Testing license would be a distinct advantage, as well as a manufacturers diagnostic qualification.

Citroen run a series of excellent training schedules of which we would look to enrol you on swiftly, and work towards getting the successful candidate full accreditation on Citroen vehicles and also trained the new electric/PHEV range of vehicles that are fast approaching.

In return we offer a competitive package, which is negotiable for the right individual, and an efficiency based bonus scheme.

Hours are 8am to 5pm with 2 set out breaks during the day, Monday to Friday with Saturday mornings on a rota basis 8am to 1pm.

The salary is completely negotiable for the right and qualified candidate. Please send your covering letter and C.V. to

vip event

VIP Red Carpet Event Now On

Monday 6th - Thursday 30th September

Our annual invite only VIP RED CARPET EVENT is on now! We usually hold this event over a weekend, however the good news is this year we are holding the event throughout September to help with social distancing and to ensure we keep our staff and customers as safe as possible.

  • Order your new 71 Reg
  • Up to £2700 deposit contribution
  • Free staycation or family day out with selected new car orders
  • Brand new electric and hybrid models available
  • Over 80 used cars available onsite to view and test drive
  • Plus your additional event discount

If you haven't received an invite and would like to join us for the event, the good news is we have set aside 15 appointments for our website / social media friends, so call us now on 01296 415155 to secure your space.


The New C5 X... Register Your Interest

Plug-In Hybrid, Extended Head Up Display, My Citroën Drive Plus, Highway Driver Assist... the New Citroën C5 X has them all and much more.

Click here to register your interest to find out more as details are released >


Reopening Monday 12th April

And the countdown begins! Our showroom will be reopening on Monday 12th April and we can't wait to welcome you back. All facilities available including test drives. Walk ins and appointments... it will be just like old times, and to celebrate we have some amazing offers available - don't miss out.

Showroom hours will return to normal:
Monday - Friday 8.30am to 6pm
Saturday 8.30am to 5pm
Sunday 10am to 4pm


National Lockdown Covid-19 Update - 5th January 2021

Our Service Department will be remaining open to keep your vehicles safe and road worthy, assisting you with your motoring needs throughout the National Lockdown period, including MOT’s, services, safety related issues and recalls etc.

Service & Parts
Open: Monday - Friday 8am - 5pm

In line with the Government's Lockdown Guidelines our physical showroom will be closed, however our sales team will be available via phone and email to continue assisting with new and used vehicle purchases.

Sales Department
Available via phone and email, and for click and collect:
Monday - Friday: 9am - 5pm
Saturday & Sunday: Click and collect by appointment only

Our website offers a virtual used showroom including 360 walk rounds and photographs for each vehicle, giving you the ideal platform to find your perfect car. Reservations and purchases of vehicles can be made on our website at, with payments and finance applications all completed online, with click and collect / home delivery options available. Alternatively if you would prefer to speak to a member of the sales team to arrange your purchase, please call 01296 415155 during our opening hours above.

We appreciate your understanding during this challenging time and we will endeavour to continue our highest level of customer service throughout lockdown, assisting in any way we can.

xmas hours


Updated 19th December 2020

Our Service Department will be remaining open to keep your vehicles safe and road worthy, assisting you with your motoring needs throughout Tier 4 lockdown, including MOT’s, safety related issues and recalls etc.

Please note over the Christmas and New Year period our opening hours will vary slightly from normal.

The service department will be open:
As normal on 21st / 22nd and 23rd Dec
Closed 24th - 28th Dec
Open 29th & 30th Dec 8am - 5pm

Opening times will be reviewed on 30th Dec after the Government announcement.

In line with the Government's Lockdown Guidelines our physical showroom will be closed.

Our website offers a virtual used showroom including 360 walk rounds and photographs for each vehicle, giving you the ideal platform to find your perfect car.

Reservations and purchases of vehicles can be made on our website at, with payments and finance applications all completed online, with click and collect / home delivery options available.

We appreciate your understanding during this challenging time and we will endeavour to continue our highest level of customer service throughout lockdown, assisting in any way we can.



Our sales department and business centre have reopened, and we can't wait to see you again. Our showroom is now fully open and our team are back on site to help you. Test drives are also available again.

Opening hours:

Monday - Saturday 8.30am - 5pm
Sunday 10am - 4pm

Business Centre
Monday - Friday 9am - 5pm

Service & Parts
Monday - Friday 8am - 5pm


The wait for New ë-C4 and New C4 is finally over. This exciting new model with a choice of 100% electric, petrol or diesel is officially open for orders.

New Citroën ë-C4 – 100% ëlectric and Citroën C4 offer a full range of powerful and efficient powertrains. The electric powertrain features 100 kW (136 HP) of power and a 50kWh battery. The internal combustion versions offer the choice between 4 PureTech petrol engines and 2 diesel engines.

Call our sales team on 01296 415155 for more details.

buy online


We are delighted to announce the launch of our new ecommerce functionality on our website, where you can complete a contactless purchase, from virtual showroom direct to your door.

  • Browse and select your chosen vehicle from our used stock.
  • Choose to pay in full, finance, or reserve online for only £99.
  • Propose finance applications online whilst exploring PCP vs HP. Alter cash deposit, mileage and also incorporate a part exchange (value your vehicle online) and any outstanding finance balance.
  • Once your remote purchase has been completed, your vehicle can be delivered direct to your door, a complete contactless process from start to finish.

Take the first step to your next car today, visit



This means that unfortunately all current and future bookings with us are postponed, and we will call you when we reopen to re-book your appointment.

Sorry for any inconvenience this may cause, we are all in this together.

For future enquiries email and we shall reply to you on our return to work

If you are a key worker requiring urgent assistance please visit and follow the advice for breakdown services, and also a list of open dealers who can help you during this time (

We hope to see all of our valued customers very soon

Stay Safe

The Team at Sportif Citroen Aylesbury



Dear Customer,

After the Government announcement last night, we will be making changes to our usual business openings and functions. Our sales department will be closing today for at least the next 3 weeks, but our team will be working hard behind the scenes to assist will all enquiries from our online business. Our aftersales department will continue to open until 6pm on Friday 27th March to help keep your vehicles running safely.

We will have critical emergency aftersales bookings and advice available for key workers and essential staff after Friday 27th March, but these will be via pre-arranged appointments only. Our service manager will be contactable via phone or email to assist. Please call 07594 222534 or email if you need to arrange an emergency appointment.

If you have purchased a vehicle that you are due to collect, or have a service booking from Saturday 28th March onwards, unfortunately your appointments will be cancelled but we will endeavour to contact you as soon as possible to re-book for 3 weeks time.

Our website will continue to run, and will be kept up to date with offers and all used car stock. Should you wish to reserve a vehicle we will be happy to assist and arrange an appointment after the lock down period to complete the test drive and purchase.

We thank you for your support and understanding during this difficult time. Please keep an eye on our social media platforms and website for regular updates as we learn more about this unfolding situation. #StaySafe

Simon Miskin
Managing Director - Sportif Citroen



Due to the current Global COVID-19 (Coronavirus) pandemic, we thought it would be appropriate to inform you of the actions we are taking at Sportif Citroen to protect our customers and team members. Whilst we are closely monitoring the situation and acting on Government and professional health advice, for now, we are open as usual for business.

Providing safe and clean environments for our customers and colleagues is always a top priority for us, and we have implemented additional disinfection plans as part of our duty of care. Guidance and advise is displayed in our dealership detailing how to help protect against transmission of the virus.

We do ask, if you have been diagnosed with or are showing symptoms consistent with COVID-19 and have an appointment at the Dealership, please call us on 01296 415155 so we can discuss an alternative solution.

We will of course keep you updated with any changes, and wish everyone good health.


Amazing success for Sportif Citroen at the Citroen Excellence Awards!

What an amazing evening we had last night at the Citroen Excellence Awards - we took home 3 awards!!!

  • Best Sales Team South
  • Best Aftersales Customer Experience
  • Social Media Marketing Award Independent

This was a spectacular result, and so pleased for the team to be recognised for their hard work and dedication. Couldn't ask for a better start to 2020. Well done everyone!

Here are a few photos from the evening...


Exciting News... New Citroën C3

New Citroën C3 is an evolution of the brand's worldwide best-seller, with over 750,000 sales of the 3rd generation since its launch in late 2016. With a new front end signature and LED headlights, new C3 will be in the UK from June 2020.


Sportif Citroen Awarded Best New & Used Car Dealership - Buckinghamshire

WOW... more amazing news, we have just been awarded Best New & Used Car Dealership - Buckinghamshire in the SME News, UK Transport Awards.

"Following on from your recent nomination I can confirm that you are on the road to success! The destination has been reached, the results are in and the final decisions have been made. It brings me immense pleasure to announce that you have received an award in the 2020 UK Transport Awards.

Sportif Citroen has been awarded:
Best New & Used Car Dealership - Buckinghamshire

Every one of our award successors can be rest assured that their recognition was truly deserved, as we carefully evaluate everything from performance over the past 12 months, innovation, methods and commitment to ensure that only the most deserving names walk away with one of our prestigious accolades."


Citroen Excellence Awards Nominations

We are very excited to announce we are up for the following nominations at the Citroen Excellence Awards on February 13th....

  • Best Sales Team
  • Best Retail Sales Team
  • Best Aftersales Customer Experience
  • Free2Move Engagement Award
  • Social Media Marketing Award
  • Citroen Dealer of the Year

Keeping our fingers crossed!


Over £6000 raised for local charities with Santa float

Last night we attended the Rotary Club of Aylesbury Hundreds presentation evening, where they distributed the money raised from their Santa float evenings. It was lovely to see how many charities have benefited, and the difference it will make to them. We are so pleased we were able to help with the loan of our C5 Aircross to pull Santa's float throughout December inAylesbury.

A total of £3,950 was presented last night, with just over £6,000 raised by the Rotary Club in December.


Christmas & New Year Opening Hours

Over the Christmas and New Year period our opening hours will vary slightly from normal. Please check before travelling.

We would like to wish all our customers a Very Merry Christmas and a Happy New Year.


Santa is loving his new C5 Aircross

Sportif Citroen are extremely proud to be able to help Santa and the Rotary Club of Aylesbury Hundreds this December by supplying a vehicle to tow Santa’s float through Aylesbury. He has been touring each night, waving to all the children and collecting for charity. It is great to see our car being used to bring Christmas joy to the local area.


Used Car Awards Success

Wow what a night at the Car Dealer Used Car Awards last night... as well as winning 'Used Car Sales Team of the Year', we were also highly commended in the following categories; 'Used Car Dealership of the Year 51-100 Cars' and 'Used Car Dealer Principal of the Year'. Well done to all the team for making the business such a success, and also to our loyal customers for their continued support.


1st Electric Berlingo

Lucy Leasing's first electric vehicle sale to the lovely Tanner, who is now the proud new owner of a fully electric CitroenBerlingo.

Since our recent refurbishment and installation of electric charging points, we have gained status as an Electric Vehicle dealer, and this is our first electric vehicle sale as a dealership. Exciting times ahead.


Santa's Got a New Ride

Sportif Citroen are extremely proud to be able to help Santa and the Rotary Club of Aylesbury Hundreds this December by supplying a vehicle to tow Santa’s float through Aylesbury. After hearing of the club's plight, that their tow vehicle was out of action, we were more than happy to help.

Personally, watching the float each year and standing out to wave to Santa in the cold, has been a family tradition for many years, so being able to help keep this going and be a part of the magic is amazing. This is so exciting!!


The Golden Chevron Award

We are extremely excited to have just received the 'Golden Chevron' award from Eurig Druce, Sales Director for Citroen UK for being recognised as the top performing Citroen dealer for August. Well done to all the team!!! Amazing result!

Bonanza Week

Bonanza Week

"A year ago, on 27th September, I finally realised my life long ambition of purchasing Sportif Citroen, along with my close friend James Wilmoth. To celebrate the 1 year anniversary of this landmark event, we are running a Celebration Bonanza Week from Monday 23rd – Sunday 29th September. We want to thank all our customers for helping us become the business we are today, so for this week only we want you to make us an offer on any of our New and Used stock vehicles! With no sensible offers refused, come along and join our celebrations and grab yourself the deal of the year!"

Simon Miskin
Managing Director


Congratulations To The Team On Their Citroen Accreditation

Well done to all the team for receiving their official Citroen Accreditation from The Performance Academy, PSA. Great to see everyone recognised for their hard work... just one pack seems to have gone walk about - don't worry Becci, we are sure it will turn up soon (she is sure she clicked submit on the last assessment LOL)


The Golden Chevron Award

We are delighted to announce for the month of August 2019 that Sportif Citroën Aylesbury have achieved The Golden Chevron Award - relating to Sales, After Sales & Our Business Centre. This is the result of a team effort across all departments, and thanks to our fantastic loyal customers too.


Our New Motability Specialist

Congratulations to our lovely Lucy Leasing who has added yet another string to her bow, and is now an accredited Motability Scheme Specialist.

If you'd like to know more about how you could use your Motability allowance towards a new Citroen, give Lucy a call on 01296 415155 and she will be happy to help you.

Citroen Sportif Team

A Big Thank You To All The Team

"With a week to go until the MotorTrader Industry Awards, I am very excited to be a finalist for Dealer Principal of the Year. I would just like to say a massive thank you to all my staff, as they are who make the business a success and I certainly wouldn’t be where I am today without my dedicated team by my side.

The dealership has undergone a massive transformation this year, with a £250,000 investment into the new Citroen corporate identity, a complete renovation of the showroom and service area, updates to the workshop and electric car charging introduced throughout the site.

Ranked amongst the top 3 Citroen dealers in the country, I can not express in words how grateful I am to my team and our loyal customers for all their support. Whatever the result next Wednesday night, I already feel like we are all winners.

Thank you all."

Simon Miskin
Dealer Principal, Sportif Citroën

new showroom

New Showroom Officially Open

Yesterday (July 31st) we were very honoured to have our new showroom facilities officially opened by Karl Howkins, Managing Director for Citroen and Eurig Druce, Sales Director for Citroen UK. It was a momentous occasion for everyone at Sportif and we are very excited to be moving the business forward in such a positive manner. Thanks to all the team for making the business what it is today.

Motor Trader

Nomination for Dealer Principal of the Year

We are very excited to announce, our very own Simon Miskin is a finalist for Dealer Principal of the Year at the Motor Trader Industry Awards. Congratulations Mr Miskin.... fingers crossed for you !!!!!!

Sportif Easter Opening Hours


Our dealership will be open during the following hours over the Easter period:

Good Friday
Sales 10am - 4pm / Service Closed

Saturday 20th
Sales 9am - 5pm / Service 8am - 12.30pm

Easter Sunday

Easter Monday
Sales 10am - 4pm / Service Closed



Congratulations to Ashley Saunders on his internal promotion to Service Manager. What a day to start though, amongst the dealership refit. Good to see him taking it in his stride, as always with a smile on his face and his cheeky humour!

"It's great to be job swapping with my current boss Phil to help maintain the superb start we have had to 2019 and with my crack team I can see us going from strength to strength." - Ashley



We would like to apologise to our customers for any disruption and parking issues over the next 6-8 weeks, as we are currently undergoing a corporate identity refit. We are open as usual though.

We are very excited to see all the shiny new tiles, furniture, etc., and also the installation of electric charging points. We will keep you updated!

Auto Industry Excellence Award


Tonight we have been awarded The Auto Industry Excellence Award for Franchised Dealership of The Year


Thanks to all our staff and customers for making Sportif such a successful business, we couldn't do it without you!

Auto Industry Excellence Awards


We are excited to have reached the finals of The Auto Industry Excellence Awards, and are finalists for: Franchised Dealership of The Year.

Thanks to all our customers for your reviews and feedback on Facebook, Google, Citroen Advisor etc., they really help us build our reputation, and make positive steps forward towards the future.

Citroen Excellence Awards


We are very honoured (and super excited) to have been nominated in the Social Media Award category at the Citroen Excellence Awards. A big thank you to all our followers for their likes and interactions last year, we couldn't have done it without you.

C5 Aircross


The new C5 Aircross has finally arrived at our dealership ready for its launch event 8th - 17th February... we are so excited!!! Looks stunning, even covered in frost.

Big Event

8th - 17th February 2019

Alongside the launch of the New C5 Aircross, we will also be running our Big Event on 8-17th February:

- Amazing new car offers, including discounts, deposit contributions and 0% finance* on orders for new 19 Reg vehicles
- Over 60 cars reduced in our used car sale, with prices starting from only £3995
- And be one of the first to test drive the New C5 Aircross (and enter a prize draw for a chance to win one!)^ there is something for everyone. New or used, you are sure to find the perfect Citroen.

Call now to book your appointment, as this event is sure to fill up fast. Tel. 01296 415155

*Available on selected models. T&C's apply. Finance subject to status.

^1. The Promoter of the Prize Draw is Citroën UK Limited. 2. Entry into the Prize Draw will be made after visiting a Citroën UK dealer and enquiring about Citroën C5 Aircross SUV. 3. One entry per person. 4. Entrants must be resident in the UK aged 18 or over. 5. Employees (and their families) of Citroën UK Limited, its associated companies, its retailers and agencies, are not eligible for entry into the Prize Draw. 6. Prize: One (1) Citroën C5 Aircross SUV. 7. The Prize is non-refundable and there is no cash alternative. 8. Prize Draw opens at 06:00hrs 8 February 2019 and closes at 23:59hrs 17 February 2019. Prize Draw will take place by 28 February 2019 and the winner will be notified within two weeks. 9. Citroën UK reserves the right to amend these terms and conditions at any time without notifying the entrants. 10. By entering the Prize Draw, all entrants confirm they have read, accepted and agreed to be bound by these terms and conditions. For full terms and conditions please visit:

Sportif Citroën


Simon Miskin, who has been successfully running Sportif Citroën as Dealer Principal for the last 7 years, has just completed his life-long ambition by becoming Managing Director of the business. Along with his close friend James Wilmoth, they have acquired the business from John Miskin and John Boardman, who have retired after 19 years.

Simon, speaking about his new acquisition, said: “My business ethos both in the past and going forward, has always been to surround myself with generally like-minded, experienced people. It has additionally always been vital to empower them to make their own decisions, even if sometimes that means them learning from the occasional mistake along the way.

I am confident in the team I have around me in both Sales and After-Sales, and will not be making any changes to the dynamics. Thankful for such wonderful managers and staff, I know Sportif will continue to grow and excel in providing outstanding customer service, and with the exciting new range of Citroen products available, and those soon due for release, the dealership is sure to continue its year on year success.”


Join us on Tuesday 6th November at Sportif Citroen #Aylesbury for an exclusive preview of the New #Citroen#Berlingo#Van. Due to launch at the beginning of December, the event will give you a sneak preview of this robust and practical super van, which has already won on 'International Van of the Year 2019'.

Call Lucy Leasing & Becci Business on 01296 415155 to register your interest and book your pre-launch event slot.

ACE Accreditation


Sportif Citroën have been recognised by Citroën UK for passing the Foundation Phase of ‘ACE Accreditation’, as part of an international programme from the PSA Group.

Citroën UK recognised Sportif Citroën, based in Aylesbury, as passing the ‘ACE Accreditation’ Foundation Phase in light of improvements made to their Aftersales division.

To achieve the accreditation, the Sportif Citroën management team worked alongside Aftersales experts from Citroën UK. This was on a nine-month consultancy, coaching and training programme, to maximise key opportunities within their service department based on Park Street.

The programme covered everything from customer parking and onsite facilities, such as Wi-Fi availability and refreshments, as well as working in detail with the service team to optimise the standard of their reception and workshop processes. The aim being to ensure customers receive the best possible experience and value for money when visiting the Citroën dealership.

ACE Accreditation is a UK initiative that Citroën UK started in 2015. Driven by an international programme from the PSA Group, this initiative from Citroën UK ensures a high standard of Aftersales services are delivered to customers via their entire network of dealers.

Live In The Park

Live In The Park Aylesbury, 25th August 2018

Our second year of supporting Live In The Park, an amazing community event full of family fun, music and food. and completely free to the general public. We had our C4 Cactus on display and had fun meeting the public, as well as getting to enjoy the live music.


WhizzFizzFest in Aylesbury, 30th June 2018

Another year supporting this amazing literacy event, with guests including Dame Darcey Bussell, Dame Jessica Enis-Hill and Tony Hadley, as well as an array of local authors. The annual parade from local schools and groups was also a real festival feast, another successful event we were proud to be a part of.

Barley Hill School Fete

Barley Hill School Fete in Thame, 23rd June 2018

Saturday was a scorcher in Thame, but a great time was had by all at the Barley Hill School Fete. With plenty of activities and fun for all the family we were proud to help support the PTFA with their event. One lucky lady also guessed the number of balloons correctly to win herself a £40 bottle of wine, kindly donated by the Black Horse.

FirstCar Awards 2018

Citroen C3 Wins Driving Instructor Car of the Year at FirstCar Awards 2018

Another crown for the Citroën C3. Citroen C3 Wins Driving Instructor Car of the Year at FirstCar Awards 2018 David Motton, FirstCar’s Editor, said; "The C3 is a car that instructors will enjoy driving and their pupils will be excited to learn in. Not only is it a characterful and stylish car, it has a long list of safety equipment as standard. Useful innovations like the built-in personal safety camera help the C3 stand out in a competitive field." Are you a driving instructor? Want to know more? Call Lucy Leasing & Becci Business at Sportif Citroen on 01296 415155 for more details.

New C4 Cactus Preview Event

New C4 Cactus Preview Event - 14th Feb

Come and join us today for our one-day preview event of the New Citroen C4 Cactus and fall in love with this stunning car. We even have some Valentines chocolates ready and waiting too, because everyone should feel special

Happy Valentines Day everyone.


Chosen Charity of the Year... PACE

We are excited to announce our chosen charity for the year... The Pace centre, for children with motor disorders

This is an amazing charity and we hope our support will help raise lots of money and awareness throughout the year. Some of our team are already signing up to take part in fundraising events, so keep an eye on our facebook page for details.

To find out more about this great cause, and all the amazing work they do, please visit

C3 Aircross Preview Event

C3 Aircross Preview Event

We'd like to give you the only opportunity to see NEW CITROËN C3 AIRCROSS ahead of its official launch in November. Unique, energetic and confident, combining the space and comfort that Citroën are known for with a distinct, ultra-modern SUV design - NEW CITROËN C3 AIRCROSS is perfect for cityscapes and country escapes. Don't miss this exclusive preview event.


14:30 - 18:00

We look forward to seeing you.

UPDATE: Thanks to all those who attended the event, was great to hear such positive feedback about the model and look forward to its official release in November. Orders now being taken.

 Live in the Park

Live In The Park

We are super excited to be sponsors of the second stage at Live in the Park, Aylesbury, on Saturday 26th August. A great FREE community event, with live music, family entertainment, food and drink, this is not to be missed. Full details are available at:

UPDATE: Amazing time had by all, thanks to all those that attended the event. We look forward to next year! Check out a video from the event:

Deal Event Weekend

Deal or Deal Event Weekend

Join us on Friday 18th - Monday 21st August to play DEAL OR DEAL for your chance to win amazing savings on New and Used Cars, including up to £8000 off or 0% finance.*

Whether you are looking for a car this month, or forward planning for a new 67 plate registration in September, we would like to invite you to join us and grab yourself a great saving on your next car. When you visit you will get to select a mystery box to open and reveal your own personal event special offer.

With used cars available from £2995 and brand new cars from only £129 per month, this event is not to be missed. Do you feel lucky? Call our sales team today on 01296 415155 to book your appointment.

*T&Cs apply. Offers are dependent on vehicle and the savings amount will vary between different models and screen prices. £8000 saving is available on DS4 Crossback, RRP £31978 before saving. Interest free credit is subject to credit acceptance, and term varies between vehicle. 50% deposit required to qualify for 0% finance on used cars. Used car savings are up to £500 off screen price on selected vehicles. Contact Sportif for full details on 01296 415155.

Lucy Leasing is Having a Baby

Lucy Leasing goes on maternity today, good luck lovely. Can't wait to meet your new little man in a few weeks. We'll miss you.

Whizz Fizz Fest

We will be a part of Whizz Fizz Fest this year

Wow what a whizz fizzing fun day, after that stunning parade there was so much more fun to be had. We got to enjoy the hilarious Julian Clary workshop with his amazing illustrator #DavidRoberts, had tea with a tiger at Bucks County Museum and Roald Dahl Children's Gallery and finally a cooking lesson with Katy Ashworth, and that was just a snippet of what was on offer.

Thanks to everyone who made this event happen, especially AylesburyTown Centre Partnership. Count us in for next year!!!

Whizz Fizz Fest

We will be a part of Whizz Fizz Fest this year

We are pleased to be a part of this amazing #Aylesbury event inspired by the work of #RoaldDahl, and proud sponsors of the author's marquee. Get your early bird tickets now... it is always a fun filled family day and sure to be even bigger and better this year.

Spot our #RoaldDahl inspired car to win!
To celebrate the upcoming WhizzFizzFest in #Aylesbury this July we are running a competition to win a signed copy of a Julian Clary children's book, in association with Aylesbury Town Centre Partnership. To enter, all you have to do is like our FB page and comment with the location of where you have spotted the car (the winner will be drawn at the end of June, so don't worry if you miss it, it will be appearing in different locations throughout the month). Today's is an easy spot to get the competition rolling. Good luck everyone!!!!

Winner will be picked at random and announced on Facebook on 25th June 2017.

Dementia Alliance

Sportif Citroen are Dementia Friends

Proud to receive our #DementiaAlliance membership from the #AylesburyTown Mayor this morning. Lots of great organisations here this morning, pop by to Aylesbury Library today to find out more. 

DS Experience week

DS Experience Week 6th-12th March

We'd like to invite you to discover the technology, refinement and avant-garde style of DS Automobiles during our DS Experience week. Visit us between the 6-12 March at our Aylesbury showroom and let us introduce you to the 60-year Parisian heritage and premium exclusivity of DS. Also during this week, we are offering:

3yrs FREE Servicing on all DS ordered 06-12/03/17 and registered by 31/03/2017*

Test drive any DS with us during DS Experience week and we'll automatically enter you into a draw for a chance to win a luxury city break in Paris – DS style.†

*3 years’ FREE SERVICING package available on all DS models ordered 06-12/03/17 and registered by 31/03/2017 with Elect 4 Personal Finance Lease or Elect 3 Personal Contract Plan if car ownership is required. Not available to cash buyers. Offers apply to qualifying retail and small business customers only. Terms & conditions apply. Please ask us for details. Subject to stock availability.

†Full details and terms and conditions of the competition can be found at

Mad Hatter's Tea Party

Mad Hatter's Tea Party Sale

This weekend our customers got to enjoy a car sale with a difference, with a Mad Hatter's Tea Party theme. With cakes and amazing sale prices, everyone enjoyed the experience and walked away with a great deal. Thanks to all that attended and a big well done to our team for making it such a success.

Valentines Day

Valentines Day

In true spirit of the Business Centre, Lucy Leasing and Becci Business were out for Valentines Day promoting the Citroen/Sportif Brand in their very own Love Bus! With balloons, roses and chocolates, they were bringing smiles to the people of Aylesbury.

New Citroen C3 Preview

New Citroen C3 Preview

We held a special C3 preview on Tuesday 15th November for the new model which is due for release in January next year. As you can see it is a real head turner, and had great reviews from everyone who saw it. We can't wait for it to arrive on our forecourt... pre-orders being taken now.

Paralymic Heritage Flame Celebration

Paralymic Flame Heritage Celebration in Aylesbury

We were extremely proud to be sponsors of the Paralymic Heritage Flame Celebration in Aylesbury on Friday 2nd September. We were thrilled to be involved with such a historic community event and some of our team even had the responsibilty of helping keep the torch alight! Great fun was had by all with a carnival, accessible fun fair, dancers and more, all finished off with a stunning firework display. Some of our lucky customers even won Golden Flame tickets, allowing them to pass the lit torch along its journey.

Givenchy Le MakeUp

DS3 Givenchy Le MakeUp VIP Night

On Friday 5th August we held our VIP night for the limited edition Givenchy Le MakeUp edition of the DS3. With makeup artists, bubbly and canapes it was a night of luxury for our customers. From the positive feedback, we believe the night was enjoyed by all, and I am sure the Givenchy makeup goody bags helped too.

Aston Clinton Beer Festival

Aston Clinton Beer Festival

Friday 29th - Sunday 31st July was our local Beer Festival at Aston Clinton. Proud to be sponsoring the event (and promoting Don't Drink and Drive) we enjoyed some lovely warm sunny weather with lots of local people attending the 3 day/night event. Showcasing the new Cactus C4 Ripcurl along with a C1 promoting Simply Drive, we had something to suit all ages.

Bierton Village School fete

Supporting our Local Village School Fete

It may have been an overcast day in May, but we were out supporting Bierton Village School fete with 'Guess how many balloons in the DS3'. The day was a great success, with all the children, parents and local villagers taking part... thanks again to Bierton School for having us there. Unfortunatley Becci didn't get chance for a donkey ride or a go on the inflatable slide - next time maybe :)